International Sales Department

A seasoned expert and serial entrepreneur with nearly 20 years of experience in the lighting and international trade industries. My career began at HUA CAI International Lighting, where as a founding member, I led the team to achieve the company's first 10-million-yuan sales milestone, establishing its position in the industry.

In 2010, I successfully launched my own ventures, SEVEN COLORS LIGHTING CO.,LTD and RUI CAI Lighting Factory. I expanded our proprietary LED products to over 20 countries worldwide, breaking through from zero to 5 million in annual sales.

In 2017, I founded Maxtop Tech Co.,LTD, a trading company providing one-stop supply chain solutions to international clients. I successfully served over 60 global customers, with business spanning multiple sectors including lighting, apparel, and smart products.

In 2025, I joined HINJU Lighting's International Sales Department as a Co-founder. I am fully responsible for building the foreign trade team, expanding into the project lighting market, and training the team's operational capabilities. My goal is to bring high-end Chinese custom lighting to the global market.

Core Competencies: International Trade | Team Leadership & Training | Supply Chain Management | Global Marketing | Project Lighting | Entrepreneurship & Strategic Planning

Work Experience

Senior International Sales Specialist | HINJU Lighting Co., Ltd. | 2022–2025

Managed a portfolio of over 20 international clients, across Europe, North America, and the Middle East, achieving an average annual sales growth of 15%.Handled the entire order process from inquiry to shipment, including contract negotiation, production follow-up, and quality control inspections.Collaborated closely with production and logistics to ensure 98% on-time delivery. Achieved 40% annual repurchase rate through dedicated after-sales support.

Representative Projects

Hotel Lighting Retrofit (Spain): Supplied dimmable LED downlights and track lighting for a boutique hotel renovation, ensuring compatibility with existing control systems.

Warehouse Lighting Upgrade (Netherlands): Provided high-bay industrial LED fixtures for a logistics center, helping the client reduce energy costs by 35%.

Professional Summary

l am passionate about lighting solutions and dedicated to building strong relationship! With a customer-centric approach, I have consistently delivered exceptional results that positively impact revenue and illuminate spaces with energy-efficient Lighting technology. Results-driven Foreign Trade Specialist with 3+ years of experience in the lighting industry. Expertise in international market development, client relationship management, and end-to-end export processes. Proven track record of increasing sales through strategic client acquisition.

lf you would like to learn more about how lighting solutions can transform your space, please feel free to reach out to me. l would be delighted to discuss the possibilities with you.

Work Experience

Senior International Sales Specialist | HINJU Lighting Co. Ltd | 2022-Present

- Participated in international trade fairs, including the Canton Fair, to promote company products and establish partnerships.

-Coordinated with logistics teams to ensure timely delivery and compliance with export regulations.

Skills

- Languages: Fluent in English (CET-6), Mandarin (Native), Cantonese (Native).

- Soft Skills: Client negotiation, cross-cultural communication, market analysis.

Specialties:

- lighting solutions and applications

- Customer acquisition and relationship management

- Project planning and implementation

Work Experience

Senior International Sales Specialist | HINJU Lighting Co., Ltd. | 2021-2025

Managed a portfolio of over 15 key accounts across Europe and Southeast Asia, achieving an average annual sales growth of 18%.

Oversaw the end-to-end order process from inquiry to delivery, including negotiation, production coordination, and quality assurance.

Collaborated with cross-functional teams including production and supply chain to maintain an on-time delivery rate of 96%.

Attained a 35% annual repeat order rate through proactive after-sales support and client relationship management.

Representative Projects

Commercial Complex Lighting Project (Singapore): Supplied custom linear LED luminaires and intelligent dimming solutions for a landmark mixed-use development, meeting stringent energy efficiency and aesthetic requirements.

Smart Industrial Lighting Upgrade (Germany): Provided sensor-activated industrial lighting fixtures for a manufacturing plant, helping the client reduce energy and maintenance costs by over 30% annually.

Professional Overview

With 10 years of extensive experience in the engineering lighting industry, I am well-versed in the entire process of engineering lighting projects—from product development and manufacturing to project implementation. I have a precise understanding of lighting requirements across various engineering scenarios (such as commercial complexes, municipal projects, large venues, and high-end hotels), along with substantial experience in project management, technical support, and client coordination. I have successfully led multiple large-scale engineering lighting projects, ensuring on-time delivery and compliance with quality standards. I also possess strong teamwork and problem-solving skills, committed to delivering professional and efficient solutions for engineering lighting projects.

Project Experience

Project Management: Led lighting projects for prestigious hotels including the Sheraton Fuding by Jin Hui Group, Minsh Living Qianhua Hotel in Nankunshan, Qatar Yacht Hotel, Marriott Hotel, MGM Resorts, Atlantis Hotel, Westin Resorts, Grand Hyatt, and others.

Oversaw overall project planning and execution, coordinating resources across R&D, production, procurement, and installation departments. Developed detailed project schedules with clear timelines and responsible personnel, effectively resolving technical challenges and delays during implementation. All projects were completed on schedule, achieving a 100% qualified rate in lighting installation and earning high recognition from clients.

Professional Skills

Product Knowledge: Expert in the principles, performance, applications, and industry standards (e.g., GB 7000 series, CIE lighting standards) of various engineering lighting fixtures, including indoor decorative lighting, commercial lighting, LED street lights, floodlights, wall-washer lights, tunnel lights, and specialized venue lighting.

Technical Skills: Proficient in lighting fixture selection, optical design, installation planning, and troubleshooting. Skilled in using AutoCAD for drafting and design.

Project Management: Familiar with project management processes (initiation, planning, execution, monitoring, closure), with strong abilities in schedule control, cost management, risk mitigation, and cross-departmental coordination.

Sales & Communication: Excellent client communication and negotiation skills, capable of accurately understanding customer needs and providing professional product and service solutions. Strong market analysis and client development capabilities.

Self-Evaluation

Over the past 10 years in the engineering lighting industry, I have developed a deep understanding of industry trends, technological advancements, and project execution models. I possess solid technical expertise and extensive hands-on project experience, enabling me to quickly address challenges in engineering lighting projects. I am detail-oriented, highly responsible, and value teamwork and customer service. In the future, I aim to leverage my strengths on a more challenging platform to contribute significantly to the growth of an organization’s engineering lighting business.